I'm 35, I have a wife and no children, no cable TV, and we live a two day drive from our nearest relatives and friends (or 22 hours straight driving if I'm feeling upto the challenge).
I still look on free-to-play games in the same distaste as I do with DLC (downloadable content). I remember when DLC first started making appearances and the gaming community saw the future that was coming. We knew this was the beginning where publishers would release half a game and then nickel and dime us with the rest of the game at certain intervals so we end up paying more in the end. I remember when UO and EQ first came out and I thought, "I don't want to pay for this when I can play Neverwinter Nights for free." it wasn't until two of my favourite settings came out with MMO's that I took an interest.
First MMO I played was Star Wars Galaxies, which I didn't end up playing until 2005. SWG wasn't available in Australia, I had to get it from Dubai while I was on R&R from guarding the Khawr al ‘Am?yah Oil Terminal in the Arabian Gulf so by the time I got to play it, it was only a shadow of its original state (I played the pre_CU Emulater for longer than I did the official version).
That same year I also started with World of Warcraft, I was a huge fan of the Warcraft setting, and at the time, a huge fan of Blizzard entertainment and the Warcraft, Diablo and Starcraft settings. When I first started playing WOW I thought it was the best value for money I had ever seen, I was working military COMCEN shifts so I worked incredibly long shifts at odd hours which were followed by four or five days off between shift cycles. The whole idea of an MMO suited me perfectly because my weekends usually started when everyone else was starting their work day.
I could get countless hours of entertainment for a mere $15 a month. Prior to MMO's I would spend twice that just to see a film at the cinema. A pack of cigarettes costs $20 here, one month of access to countless hours of entertainment was cheaper than a pack of smokes or a six pack of beer. I was sold. Not only was the $15 a month a great deal, but I stopped buying single player games too. So I was saving another $100 a month there.
@Solo, adjusting for 3% inflation each year a $12/month MMO from 1996 would be worth approximately $18.50/month today