Prepurchasing nets something called the Explorer Pack:
Base edition: $60
3 days early access.
Prepurchase for Explorer Pack:
Play any race in any alliance
Scuttler vanity pet
Bonus treasure maps
Digital Imperial Edition: $80
5 days Early Access + below.
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Play as an Imperial
Become an Imperial and play in any Alliance. Gain unique bonuses, crafting styles, gear and more.
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Imperial White Horse
Summon this exclusive Imperial mount and journey through Tamriel with increased speed.
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Craft Imperial Gear
Ability to craft Imperial style when crafting gear.
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Transform Into Imperial Gear
Transform any gear you own into Imperial styled gear.
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Rings of Mara
Complete the Ritual of Mara with a friend and receive an experience bonus when you play together.
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Mudcrab Vanity Pet
Explore Tamriel with this exclusive vanity pet scuttling along by your side.
The steed seems interesting, as do the rings... But Imperialness... Need more info on that.
Thoughts on purchasing Imperial?
Moreover, since I'll be buying one or the other, GMG will send me a spare 25% off voucher for someone else to use. Perhaps we should create a separate thread for people to request the voucher if they want one?