https://account.elderscrollsonline.com
from Thursday 27th March onwards, We encourage you to download and patch the client early.
http://elderscrollsonline.com/en/news/post/2014/03/25/early-access-and-launch-faq
From what I can gather there will be more to patch on Thursday. Nothing to say how much but only to do it early. There will be a lot of non beta folks downloading both the client and the patch so unless you want to be in the traffic jam the earlier the better. There is a lot more info on the last link as to when you will be able to claim pets, treasure maps ect. As far as I can see the only things you will be able to use in the early access are the horse and the rings of Mara.
Leave the Sword....Take the Mead
just in-case you are younger than myself here is the connecting video http://www.youtube.com/watch?v=yHzh0PvMWTI
IM DIE_IN HEEEERRE