No Auction House...but something better I think

http://www.esohut.com/news/inside-elder-scrolls-online-no-auction-house-what/

In short, Guild store in lieu of AH. So much more meaningful (and easy) getting gear to family members this way.

Not just to family members. Anyone can shop there when you own a keep or objective. It's a public store that's accessible from your territory. 

This should help your faction.

Does this system only favor large guilds who can hold castles? will you be able to set up your individual store?

@Karbonatom After reading that ESO hut article it looks like a Guild store is the closest thing you're going to have to an AH, and even then that's just to internal Guildies. I wrote more but in fact-checking myself i found this which has some more info that I was going to include:

http://www.mmorpg.com/discussion2.cfm/thread/405324/There-is-no-global-AH-in-ESO-Interesting-economic-design-.html

Fog, said keep or objective - objectives are smaller and can be taken by a small group.  I can't remember how objectives are set, but I know they, being smaller also can switch hands faster.  Taking objectives weakens the keep they are associated to.  Also, if guilds really work together on the field there will be options for smaller ones to claim too. I know this happened in Warhammer quite often (when keep owning options did exist, things changed at least three times in how RvR was).  At least in ESO there are WAY more things to own and I mean WAAAAYYYY more.  ::chuckles::  Of course, everything is based on how the war flows and even some good luck.  So the stores will come and go to the public view based on the ebb and flow of victories and losses.  It makes things far more interesting and is not that AH cash cow syndrome (as I call it) where you can play the game to make money fast.

This also ties in with being able to join multiple guilds. You can create a Crafting Guild and invite x amount of players from outside the community and have a membership based store like COSTCO or SAMS CLUB lol.