Oh yea, I understand what Fog and the Elders go through more than anyone knows. Like Gaiscioch, I established Waelwulfas in 2001, built it into a brand, a name, a legendary guild that the DAOC community still talked about 7 years later on forums. It's my baby, but I made a lot of mistakes and bad decisions in trying to raise it, and where I failed, Fog succeeded with Gaiscioch. His success is what inspired me to try to redesign WW and rebuild it.
SWTOR was the game where I decided to make right all the wrongs and rebuild WW into the gaming community that it should have been. I spent ~7 months of prep, several hundred dollars, fought to get my domains back for website support and that is where I first contacted Fog, because I was impressed with what he'd done with GSCH and wanted to model the new WW from it, including his guild ranking system. He was gracious enough to invite me in to take a look and ask questions, and I am forever grateful for that generosity.
Unfortunately, I chose a game that had crap for community/guild support, and it all fell apart around me, regardless of my efforts. Like I said, Waelwulfas is my brand, my baby and I protect it fiercely and EA/Bioware really let me down and while I did make some mistakes, they were minor and I place most of the blame on a crappy release that should not have been.
So that's one of the reasons I am so critical of GW2 and other games, because while I realize they are first and foremost a business, they have to understand that they have a responsibility to their players and their communities in offering as much support as those communities need in order to succeed and thrive within their game.
An MMO isn't just about playing the game, its about the communities that its supposed to be designed for. That's what made World of Warcraft so popular... its community. People played, and continue to play, because of the friendships they've made there.
Sadly EA does not get it, and I don't think Bioware had any experience with MMO type games to realize the importance of designing around the community. SWTOR is a great game, with a great story, that's what Bioware does best, but it feels like a single player game, that you just happen to come across other players while out and about on your quests. Couple that with minimal guild support, and what they had wasn't even working for almost 2 months (guild chat) and... /sigh.
Anyway, sorry for the blah, but that's my SWTOR story in a nutshell. I really do want to see it succeed, because I want to get back to it someday. Heh, I wish I could win a big Powerball lotto so I could buy Bioware and Mythic away from EA, because they have my all-time 3 favorite MMO games.